10 Things I Wonder About Illustration Marketing for 2010

DECEMBER 29, 2009

1. I wonder if source books work any more.

2. I wonder if direct mail works any more.

3. I wonder what reps do these days.

4. I wonder if social networking brings home any cabbage.

5. I wonder if big portfolio sites like theispot and folioplanet deliver a return on the investment.

6. I wonder if blogging pays.

7. I wonder if dropping off a portfolio actually exists any more.

8. I wonder if winning awards still means anything.

9. I wonder if just sticking with it still works.

10. I wonder if it's even possible to answer any of the things I wonder about.

Christmas Wish List

DECEMBER 3, 2009

Dear Santa, most things that I actually WANT, I can't have. But isn't that what Christmas is all about ... Not getting what you really want?

1. I want to go into the MIKIMOTO Ginza2 building in Tokyo, designed by Toyo Ito & Associates, Architects. I would be satisfied just to walk in once and then I would leave, I promise.

2. I want the Optimus Tactus concept Keyboard from Art. Lebedev Studio, designed by Artemy Lebedev. I don't care that this hasn't actually been produced, I want it and yes I deserve it. Yes, this is the second year in a row that I have asked for this but I'm NOT giving up!

3. The Air Genie is a spherical, full-color video-surfaced, helium airship designed by Tom Shannon. Like a lot of things I want, this doesn't actually exist yet. I want it anyway, and I want it as soon as possible. The idea of flying around and projecting whatever I want on the surface of my airship, it's just exactly the thing I want to do.

4. The Lilypad, a floating ecopolis for climate refugees is a concept city designed by Vincent Callebaut Architectures, Hong Kong. It doesn't exist, but who cares? I want to live there anyway. Who the heck doesn't? Come on Santa! Floating cities are cool!

5. The CH4 Wall Decal by Cody Hudson for Bodega is one of those impulse items I know I'll regret later but I can't help it, I want it anyway. Maybe it's just the idea of art you stick to your wall that appeals to me. I wanna do it! I could always peel it off when I get tired of it, right?

6. The MIT 6-D ImageSystem. I asked for this last year from the Santa at Macy's, so I think he's a phoney. I want this and I've been a very good boy THIS year. Please, please, please let me HAVE ONE!

7. Can Steven Heller simply have a legit RSS feed for his Daily Heller column at Print? I'd like to have his feed in my daily news without having to check the Print Site all the time to read what he's going on about...Santa can make this happen, I just know it, it's a no-brainer!

8. I wanna be Randall Enos for ONE DAY. I understand this may be unreasonable, because he values his own body, but I PROMISE to return it (his body) after 24 hours. Image pulled from The Mocha Dick Project.

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Topical: Seen  Props  

2009 Drawger Annual

NOVEMBER 9, 2009

Heck yeah! It's the 2009 Drawger Annual folks!

The tradition of the Drawger Annual, since it's humble beginnings in 2006, have always been the same. The Good People of Drawger send in their favorite piece from the year, and Drawger displays everything that arrives. It's just another way to show off the remarkable people that make this place so freakin' cool.

Thought it would be fun to release this one during Illustration Week in New York, which I'm looking forward to attending. In fact, as soon as I post this, I'm walking out the door, waking up the Black Acura (the Blackura) and bustin' out the 12 hour drive (gave up on those airplane contraptions a while back) to NYC.

Definitely this on Tuesday: Hanoch Piven Workshop at The Society of Illustrators.

Without a Doubt: The American Illustration Party on Thursday (oh yeah)

Oh and this: For reasons that baffle even the greatest minds of the century, The Society of Illustrators decided that I need to help judge the editorial category for Illustrators 52. Funny thing, me and my associate Josh Carpenter actually wrote the program that runs the online judging deal and I am considering hacking it so that everyone here at Drawger  wins at least something...well, it's been on my mind anyway. At any rate, I'm in some swell company: Guy Billout, DJ Stout, Larry Gendron, Hanoch Piven, Matt Mahurin, Luba Lukova and Otto Steininger. I imagine they'll be wondering just who the heck the loud mouthed odd-ball is that keeps taking smoke breaks and drinking all the coffee.

Hope to see lots of the usual suspects and get familiar with all the great people I haven't yet been able to meet!

Hey: Is there a Ticker-Tape Parade to end Illustration Week in which O'Brien, Flaherty, Kroninger, Stahl and all the others that stayed in NYC, wave sublimlely from convertibles? I would really enjoy that parade. Yes I would.

Many thanks to Leo Espinosa for designing the 2009  poster. Hope everyone enjoys the show.

Ohger - For Students

NOVEMBER 1, 2009

  Did this finally after many stops and starts: Ohger, a site for students and recent grads in illustration.

  What happened: I've been wondering for two years solid whether I could (or even should) do something for students of illustration, to help them find out who each other are, provide them with a site where they can learn about best practices from professionals and quite possibly get exposed to a few art directors along the way.

   Pacing back and forth on the idea, that's what I've been doing. "Yes I should do it!", "No way you dope, it's a really really lousy idea!", "Yes indeed, I must make this happen if I can!", "Get a freakin' grip dude, it's the lamest idea since melba toast."

  I finally stopped pacing and struck a semi-heroic pose in the mirror. Said,  Yes, " I need to make this happen if I possibly can"

  Why oh why: If illustration hasn't yet crossed the border into the Wild West, where the rules no longer apply and the law is nowhere to be found East or West of the Pecos, it looks to me like that unhappy horizon is rapidly approaching.

  Free is becoming the new normal. 

  Sure thing, most working professionals delivered a free piece of art when they were fresh out of school, in exchange for dubious exposure. Perhaps they did a piece for chump change to get a client listing as well. Today, those opportunities are much more pervasive and abundent  enough to start looking like free is gearing up as the new normal. What are the newcomers supposed to do, except to hopefully band together if they can and take a stand? I'm hoping Ohger will be a buttress in that defense.

  I figure that if illustration (which is the only thing I actually like besides kids playing baseball) is going to hold some ground, I can at least help get these students talking in one place if I can. Hopefully the pros will stop in to offer encouragement as well.

  OHGER.COM - for students of illustration and recent grads (one year out only). Hit me!

   Like everything else I try to help with, it may well be dashed to bits on the rocks below. If that's the case, so be it. I'm giving the idea time and effort  now and at the very least I don't have to pace around any more thinking about it.

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Topical: Props  Seen  At Drawger  

The illoz Orioles

OCTOBER 20, 2009

Meet the team that illoz sponsored this fall season! The Orioles are an 8, 9 and 10 year old team (2A) that took the field in our local WNC Fall Baseball league in Asheville, NC.

I'm a bit of a softy for dirty kids running bases and having fun in the sun. There's something about the light, the grass and yes the dirt that just speaks to me. All you have to do is add kids and, well, there you are.

Who doesn't want to be these kids? I mean, seriously folks.

Coaches Jamie and Jim were everything you'd want, especially if you're a kid. These two delivered 100% fun for everyone. I was lucky to find them, but the players were luckier to have them.

Is there anything at all better than being on a team of friends? I doubt it.

Is there anything better than the dugout? I seriously don't think so.

It's your moment kid. All alone at the plate. Magic can happen.

Not that it matters to me, but the illoz Orioles finished second out of thirteen teams this season. Well done, you crazy kids!

Our illoz team from last year is here.

Be back next seaon! Thanks to everyone at illoz.com for helping to make this happen for these kids. They had an amazing time in the sun, thanks to you and their coaches.

Brill is Back!

AUGUST 30, 2009

Steve Brill is back again, this time as journalism's savior, according to Newsweek.

JournalismOnline.com - here to save the day! Woo hoo!

Other brilliant Brill ideas:
IdentityPass - shut down June 23, 2009, without any notice to the company's 260,000 paid customers
Brill's Content - belly-up in 2001
ContentVille.com - crashed and burned 2001

The next big Brill idea might be exactly the right idea. But, you have to wonder if the savior left too many followers disappointed along the way to be the right prophet of profit.

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Topical: Tech Spec  

The Next Stone Tablet

AUGUST 9, 2009
super cool stone tablet about the size of a mobile phone!

I imagine somewhere around the first century AD, some scholar scratched his beard and said "Nothing will ever replace the comfort of reading cuneiform on a sun-warmed stone tablet." The guy next to him most likely agreed. "This bright velum, it hurts my eyes." he complained.

illuminated manuscripts are just wicked cool. Deal with it.

Perhaps five hundred years later, somewhere towards the end of the 15th century, I'm certain that some respected monk uttered, "Who would not prefer the personal feeling one gets from a codex, to this new and miserably cold movable type?"

Steins of ale were raised and everyone pronouced movable type as doomed without a doubt.

Movable type, doomed to failure for sure.

When The Times of London first moved to the steam-powered presses from Koenig and Bauer in the early 1800's,certainly   more than a few people complained, "it lacks the personal touch of the hand cranked press and therefore will never amount to much."

Without nary a doubt, every information delivery device eventually gets replaced simply because they need to be replaced.

Two hundred years after the Times of London was able to print an astounding 2,000 copies every hour, we now hear a forlorn chorus of, "Magazines and books will never go away. Can you imagine this electronic tablet replacing my sunday paper? It'll never happen, I tell ya."

What we know: Everything that outlasts the forces that made them economical and valued is scribbled into the history books with little to no fanfare. Remarkably, everyone adapts accordingly and we all carry on, somehow or another better off than before.

The Plastic Logic reader - the next super-cool stone tablet?

So, What's holding up the promise of the next stone tablet? Why aren't publishers jumping up and down to get into the game? Remove the costs of printing and distribution and make more money, right?. Seems like a no brainer to most people.

At least part of the answer to why this isn't happening faster seems to be very short and surprising: The Kindle. Indeed,  A July 9th article in Bloomberg  by Joseph Galante and Greg Bensinger sums up the monopoly conundrum that Amazon has created fairly well - worth reading for sure. The Bloomberg article quotes Brian Murray, chief executive officer of HarperCollins as saying, "Publishers and authors want to make sure there’s healthy competition so that Amazon and Kindle don’t become the equivalent of Apple and iTunes". Will that happen? Does Harper Collins or any other publisher get to decide how the chips fall?

Other players are arriving to potentially start leveling the field, but will they find themselves in the same boat as competitors to the ipod once they actually get out of the gate?

The next stone tablet, for sure.

One of the continually promising prospects which arrived on the ebook scene with full press-release force in early 2007 (after seven years in development) when they raised £52 million of equity finance to build a production facility in Germany, is Plastic Logic. The device hinges on a truly brilliant innovation based on polymer semiconductors. Hopefully they're not arriving arriving three years too late to change the game, even with their Barnes & Noble deal and the AT&T partnership now in play. We'll see. The promised launch is next year. Thus far, the press release drum beat from Plastic Logic are oddly focused on "Catching Kindle", which is what some marketers call the "me too strategy", sounding a bit like the fighter talking trash who's going to face the champ without a fight under his belt yet.

My money says that if Plastic Logic wants to change the game, they need to give the device a name people can take ownership in ("I want a Plastic Logic" just doesn't work for anyone I know) and stop comparing themselves to the competition (Did Nike ever say they wanted to catch Converse?).

Papyrus? What the heck were they thinking?

What we know for sure: Stone tablets, papyrus and velum are soon to be joined by wood-pulp pounded into paper in the "what the heck were they thinking" footnotes of history. How does it all eventually happen?  Who comes out on top? Who goes broke as a consequence? No clue. Does anybody remember the winners and losers when movable wooden type was replaced by the superior movable metal type? I think the answer is, "who cares...move on".

Yes, color in case you missed this back in late March:
Color e-ink, e-book:  the Flepia from Fujitsu

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Publishing For Profit 2.1

MAY 26, 2009
The Kindle DX E-Reader from Amazon

At the certain risk of over-extending my welcome with the publishing for profit theme,  I want to report with a certain sense of excitement mixed with an undercurrent of frustration that the Kindle DX E-Reader (to be released this summer) has been announced just 3 months after the Kindle 2 arrived at market. The DX E-Reader is 10.4" x 7.2" x 0.38", with a display size of 9.7" high. That's 250% bigger than the Kindle 2 device. Sticker shock: $489 a pop as opposed to the Kindle 2 at $349 (same price as the original Kindle). Aren't electronics supposed to get cheaper every year?

"We knew for more than a decade that one day an e-reader would be a significant platform for distribution for our content," is what Arthur Sulzberger Jr (chairman of the New York Times) said at the release party of the DX E-Reader in NYC last Wednesday. "The Kindle DX is an important milestone in the convergence between digital and print," so said Sulzberger, "It significantly enhances our ability to reach millions of readers."

The New York Times, The Boston Globe and The Washington Post, will apparently act as resellers for the device, offering a reduced price on the Kindle DX in exchange for a long-term subscription as long as you don't live where their paper editions are available (which seems to imply that nobody will actually get this deal unless they live at some remote outpost on the frozen tundra). As with most things Kindle, specifics were in short supply.

Amazon never reveals how many Kindles have been sold. You get precious little hard data from the publishers either, except to hear chest-thumping sound-bites like "sales of E-Books are up 400% since last year!!!", which translates into: maybe they sold ten ebooks last year and fourty ebooks this year.  Why all the secrecy surrounding Kindle sales and E-Reader sales in general? After rumaging around through the available data, I think I may have at least part of the answer.

Mac vision by Isamu Sanada (who else?)

The facts are that the Kindle and other E-Readers remain elite products and are in no way promoted as mass market consumer items - partly because of their steep price, which may in fact be largely intentional. The bottom line for right now is that printed books make 5 to 10% higher margins than their digital counterparts, so a cheap E-Reader on the market may in fact be currently viewed as too disruptive. Jeffrey Lindsay,  of  Sanford C. Bernstein says "They (Amazon) don't want to antagonize the book publishers and they don't want to cannibalize their own book sales". What this means is that Amazon can't risk lowering the price on the Kindle, simply because it might take an unhealthy chunk out of their current profit margin in books made of good ol' paper.

In spite of the bizarre economic forces at work the rumor mill seems unanimous at this point that Apple is poised to launch a tablet next year. Back in March, Rueters reported that Apple had ordered ten inch touch screens from Wintex, which is the same company that currently makes the screens for iphones. Apple arrived late to the game with both the ipod and the iphone but have created enormous success stories with both. There's no reason to doubt they can do the same with a tablet capable of delivering books as well as other rich media, but don't expect it to be cheap. The upside is that at least Apple doesn't sell books made of paper and doesn't need to concern itself with profit margins from that revenue stream.

Mockup of an OLPC Tablet

The future has not arrived yet and the present kinda just actually sucks
The implication of the Apple rumor is that they seem to be betting on their existing touch screen technology as opposed to the Kindle, Sony and upcoming PaperLogic solutions which all rely on E-Paper. The touch screen we're all familar with has the advantage of color and speed, but the readability isn't nearly as sharp as E-Paper, which is currently limited to black and white. Recent advances at the Novel Devices Laboratory at the University of Cincinnati have proven that color is coming to E-Paper soon. GammaDynamics is the commercial arm of that project, and it's pretty cool stuff. Another strong contender in the display race might be Pixel Qi which was started up by Mary Lou Jepsen. The Pixel Qi (pronounced Pixel Chee) solution is multi-purpose with a full-color LCD mode, a low-power reflective e-paper mode and a low-power basic color transflective mode. Another contender for hearts and minds of display might be Philips. For years, Philips has been promising color e-papers and so far, none of them have arrived. Last week, they did it again with an entirely different approach to the problem that looks just a bit more promising than all their other promises.

Hack mock-up of Hearst E-Reader using the Sony device

Hearst Publishing has been a long-time investor in E-Paper tech. Perhaps, maybe, who knows yet if their own E-Reader (under tight wraps and a shroud of inscrutable mystery for over a year now) can emerge as a true contender, or Hearst is just another paper profiteer that will release a device no one wants to pay for. CNN Money (Fortune) reported in February that Kenneth Bronfin, head of Hearst Interactive insists that "these devices will be a big part of our future". I honestly hope so. I also seriously doubt it.

I'm one of those people who just take it for granted that we'll read everything one day on some sort of electronic tablet. It's not a matter of "if it will happen", it's just a matter of "how it will happen". Jeffrey Di Leo, editor and publisher of the American Book Review may have summed up the current state of affairs best when he recently said we're "caught between our digital destiny and our printed purgatory".

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Publishing for Profit 2.0

MAY 2, 2009

We've all read a lot of hang-wringing editorials about the demise of print and been equally subjected to the same lament about editorial content on the internet as well. Everyone seems to agree on one dreary fact: Editorial content can't make money in an information-rich world where everything is free for the Googling.

A recent article in Time Magazine by Josh Quittner has been on my mind a lot lately. The article, The Race For a Better Read does a few things which are remarkable and right out in the open: Begging, confessing the obvious in public, and finally, offering an actual solution that I can relate to.

First off, it's an article that starts out asking for a dime (in the online version). I think this is funny, but only in a sad sort of way.

Secondly, Quittner goes on to confess the obvious: Online editorial content isn't making any money for the owners. In an odd new world where the print side of journalism can't rub two nickles together and their online counterpart doesn't deliver the cabbage either, Quittner asks a timely question: What's next?

Kindle 2.0

Quittner suggests the way forward starting with Kindle and Beyond (his article published before the release of Kindle 2.0, pictured left). Kindle from Amazon, for those who have been living in refugee camps or inside the Washington beltway for the last couple of years is a hand-held book interface, an information retrieval device with a very simple proposition. That being, I will store your library of books, show them to you any time and also buy them for you as well. The concept is not much different from iTunes relationship to the iPod. It's an application in your hand, capable of delivering the content people want for a price people are willing to pay.

The beauty of Kindle, much like the iPod, is that you do not have to be connected to the information grid to enjoy the content you have purchased. You can enjoy it anywhere - trains, planes, automobiles, sofa or bed, it's all yours anywhere you go.

Kindle is a huge success story in the making. It proves that people are willing to pay for digital content ($10 per book right now) if the process of obtaining and paying for that content is easy to understand. Capitalism being what it is, success stories get noticed quick. Sony decided it wanted to play by introducing it's own book reader, which by most accounts isn't as friendly as the Kindle but at least proves the point that there's a rapidly emerging market for pay-as-you-go digital content.

The Plastic Logic device

Enter Plastic Logic, due to be released in 2010 (hopefully with a better logo and an actual brand name people can take ownership in). It's much larger than the Kindle, measuring in at 8.5 x 11 inches, compared to Kindle's 8 x 5.3 inches. As with any innovation that proves itself, we're going to see cheaper and more powerful eBooks arriving sooner rather than later. Yes they will have color and yes they may even feel more like paper.

Adobe Air is finally coming into it's own as well and may point the way to the real future for handheld applications that deliver content that's easy to pay for and worth the price. I downloaded  The Time 100 Air Application (lots of our favorite Drawgers included in it, BTW) and really enjoyed it. I can easily see a day when Time could ask my handheld eBook if I want to store their next 20 issues for a buck fifty. My index finger would point to yes and I think a lot of other index fingers will do the same.

Where I think Quittner stumbles is when he imagines a world where a news article is worth a dime - or a world in which anyone will be willing to pay for one article at a time. This is the same idea that Quittner originally bounced back in 1995 in his Way New Journalism article for HotWired. That didn't happen and it's not going to happen.  What's going to happen is what's happening right now with the proven model of the Kindle. People will gladly pay for rich content that they can take anywhere, but are they going to pay for it one page at a time? Not now, not never.

I'm also surprised that Quittner failed to mention the minor success stories that newspapers are already beginning to realize in delivering paid digital content. The International Journal of Newspaper Technology reports that the largest selling newspaper on Kindle is USA Today. The price that people are willing to pay? $12 a month! The second most popular newspaper at Kindle is The New York Times at $12.99 a month. The number of actual subscribers are stored in a secret vault, but no matter what those numbers are - they are real subscribers, happily willing to pay for editorial content that doesn't leave ink on their fingers. Will those number grow and grow? You bethca.

David Kaplan, reporting at PaidContent.org from the American Society of Magazine Editors Awards yesterday writes that the editors he spoke with all "seemed to feel a need to mention the 'dignity of print' and that even in the digital age 'print has value'.” I think everyone can agree with that. Print will never disappear. The reality is there are compelling alternatives arriving that have the real potential to be more profitable than our old pal, paper.