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Call for Slogans
posted: February 12, 2007
The Communications Arts 48th Annual Juried Illustration Competition uses the tag line "The Most Prestigious Illustration Competition in the World" in their print matter, both front, back and inside. On the web, they back off a bit, saying it's just the "most important". In a world where words can actually gain market and attention, chest thumping with "the largest", "the best", "the most remarkable" starts to feel as intrusive and dishonest as spam. We're smarter than that, but apparently CA doesn't think so. What slogans like that are supposed to accomplish is provide some price insulation for the advertiser and boost my ego if I decide to buy. It does neither and with the word "communication" front and center, you have to wonder who exactly they think they're communicating with.
 
10 comments
Barry Blitt February 12, 2007
Robert - I feel your outrage [I think that's your outrage]. But this kind of sloganeering is everywhere, and probably not worth getting worked up over. Is the World Series to be reviled because it's really only a North American competition? Is Juggs Magazine really the "world's dirtiest t*t mag", as they claim? [I think not] [did that * keep me from being booted from Drawger, by the way?]
Joseph Fiedler February 12, 2007
Competition entries and publishing fees are big businesses just like Pfizer [well not THAT big-yet]! Besides, it can be a career maker [at least for awhile anyway].
laura l. February 12, 2007
First time at the plate and Blitt hits one out of the park! Hey, I have a somewhat related gripe re: the CA compeition, in that I have been trying to reach them for TWO WEEKS now to ask a simple question about how to submit something that their FAQ does not answer, and two emails and one voicemail message later, still no response. The only contact info they provide is an email address (that apparently no one answers) and a FAX (?) number. I dug up their phone # and it goes straight to "general" voicemail.
Robert Saunders February 12, 2007
I relate to your indignation at CA's hyperbole, Zimm. It is clearly bull. I'm so desensitized by the daily deluge of hyperbole that I take any superlative in print with a grain of salt. Hey, I'm jaded.
Marty Wenk February 12, 2007
Like all rackets, all these competions have is their line of bull.
Dale Stephanos February 12, 2007
Jeez, if W can use "Mission Accomplshed", CA can call their competition anything they want. See, we like bullshit in this country. Bring it on. Oh, that was used as well wasn't it.
Tim O'Brien February 12, 2007
No hanging show and printed in a magazine. American Illustration has a great book, the taint of SIS is present there. I enter both and support both but One would have to really ignore the fact that the Society has been doing this for 49 years, with 45 jurors each year, and producing a gook each year AND finally showing the actual art work. You've got to love the Society. Opening of Editorial and Book next Friday!
laura l. February 12, 2007
I'm there!
David Flaherty February 13, 2007
The current edition 25 years (my how time flies) has an interesting back section showing every cover of AI in a baseball card format. Judges, designer, who was in it. It's an interesting timeline for the book and our business during those years. In reference to Tim's post, there is a painting by the late great Julian Allen showing the four founding members of AI, Allen, Heller, publisher Edward Booth Clibborn, and Robert Priest sitting in Allen's New York Studio. 1981: The book was modeled after Europe's version with Sue Coe stating that the current publications in the United States were not showcasing the best work being done. It would include Canadian and European artists as well as unpublished and personal work. (personal work is always a questionable element as it does not need to really run the gauntlet of commissioning and editors. Still it opens artists up to showcase work that could become used after it's marketed in the book) Clearly since then, both books have sort of arched towards each other in content and inclusiveness. SI does have the show, and the current redesign is fantastic and the print run I do believe is much higher.
Lou Brooks March 10, 2007
I like Kurt Vonnegut's slogan from Breakfast of Champions... "GOODBYE, BLUE MONDAY," so I offer that one, Zimm. In the book, the main character -- Dwayne Hoover, a Pontiac dealer who goes completely insane -- had originally painted the slogan on the side of a big bomb during World War II before it was taken aloft. Anyway, it would be good, I think, to have that on any of that crap we get in the mail from the competitions. BTW, there's this designer. I've forgotten his name... doesn't matter. Some big time muckity-muck with around a billion employees. But on his studio's web site, one of his ten rules of the business is: "Never never never enter competitions!" I've been on a lot of juries, like others here also have, I'm sure. It's all about free drinks and what pieces we ALL like.