ZIMM

Marketing Hell

OCTOBER 5, 2006
Lovely, right?
Got an email this morning from an old friend, saying they were happy as heck to be coming my way soon and staying in the near-by town of Canton. And why not? Check out the marketing for this apparently lovely little mountain enclave.
This is downtown Canton
The reality? Canton is home to one of North Carolina's largest and most productive paper mills, Blue Ridge Paper. Ever been around paper being made? Not only does it smell REALLY bad for miles in every direction, the pollution output (even though they have dropped in recent yers) for old mills such as Canton's are the stuff of environmentally challenged legend.
Topical: Seen